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Why I Social

Why I Social brings brings you candid conversations with folks who truly get social media - from average joe to CEO. Each podcast invites you to get to know social media professionals beyond their social media handle. Go beyond the handle with Why I Social.
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Why I Social
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Feb 13, 2017

On this week's episode, Chris shares the story of how his son lost his first tooth. Also, the NBA pulls a page out of the NFL's social media book. 

This week's Five Favorites: 

1. Pinterest Introduces Lens, A Shazam for Objects (The Verge) 

2. Grammy's Using Snapchat to Lure Younger Viewers (DigiDay)

3. Shareholders Urge Company to Replace Zuckerberg w/ Independent Board Chair (VentureBeat)

4. YouTube Creators With 10,000+ Followers Get Mobile Livestreaming (AdWeek) 

5. (Hot Topic) The Best (and Worst) of Super Bowl Commercials (Five Favorites edition) 

Honorable Mention(s): 

DISHonorable Mention(s):

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show. 

 

Feb 7, 2017

Katy Spencer Johnson is a Communications and Marketing Agent at Quincy College (working for alum Eric Clark at the time of this recording).  She is also the editor-in-Chief) of Wild Swimming New England. She spends some of her free time doing work for causes like breast cancer and volunteering at the Quincy Animal Shelter. 

Hear her story on this week's episode. 

This Week on Why I Social, Katy and I discuss:

  • What it's like to work in publishing and why she changed
  • How she got into wild swimming
  • Why (and what) charity matters to her

And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Feb 6, 2017

On this week's episode, Chris and Amir recap their DJI/BHPhotoVideo experience in NYC. Also, listeners may find themselves wondering what Amir would look like as a soccer mom. 

This week's Five Favorites: 

1. Twitter's NFL Stream Averages 265k Viewers (Marketingland) 

2. LinkedIn Just Stole An Idea From Facebook - And It's Tremendous (Inc)

  • Thanks to Katy Spencer Johnson for the suggestion using #FiveFavorites!

3. Facebook Reports 8.81 billion in revenue as monthly users jump 17% (VentureBeat) 

4. Amazon's Alexa Will Place That Annoyingly Long Starbucks Order For You (CNet)

5. (Hot Topic) Super Snapchat IPO update

Honorable Mention(s): 

  • A recap of the DJI/BHPhotoVideo Influencer Experience in NYC
    • Special Shoutouts to

DISHonorable Mention(s):

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show. 

 

Jan 31, 2017

Erica Moss is a community manager at Trello. She has previously worked at Bit.ly and 2U and brings a diverse set of experience as a marketer and journalist to the show. 

Hear her story on this week's episode. 

This Week on Why I Social, Erica and I discuss:

  • How she pivoted after being laid off
  • What made her make the move to New York from Michigan 
  • Why she loves Slack

And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Jan 30, 2017

On this week's episode, Amir tells the story of how he lost his drone. Also, our hosts finally conclude the story of the Samsung Note 7. 

This week's Five Favorites: 

1. Apple Hires Dropcam co-founder for special project (Cult of Mac) 

2. Samsung Announces What Caused the Galaxy Note 7 to overheat and explode (Business Insider) 

3. Facebook Stories puts a Snapchat Clone above the News Feed (TechCrunch) 

4. 3D TV is Dead (Business Insider)

5. (HOT TOPIC) Silicon Valley’s responses to Trump’s immigration executive orders, from strongest to weakest (The Verge) 

Honorable Mention(s): 

DISHonorable Mention(s):

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show. 

 

Jan 24, 2017

Daniel Vecchiarelli is the owner of Bello by Daniel Ross. He's been building his career since he started cutting his friend's hair in high school. It's worth noting that he's also my barber - and a darn good one (with a great story). 

Hear his story on this week's episode. 

This Week on Why I Social, Daniel and I discuss:

  • How he started cutting hair in high school
  • What it was like to move from employee to employer
  • How education has played a role in his business

And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Jan 23, 2017

On this week's episode, Amir and Chris debate incredible films such as "Beethoven" and "Major League - Back To The Minors".  Also,  Westworld returns to the podcast.  

This week's Five Favorites: 

1. 2017 MacBook Pro to bring Intel Kaby Lake, 32GB of RAM (Cult of Mac) 

2. Oculus Lawsuit May Undercut VR Industry, not just Facebook’s bottom line (Polygon) 

3. Google Acquires Fabric (VentureBeat)

4. Meitu Has A Tracking Project (VentureBeat) 

5. HOT TOPIC: A Breakdown of The POTUS Transition

Honorable Mention(s): 

DISHonorable Mention(s):

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show. 

 

Jan 17, 2017

Al Hopper is the Co-Founder of SocialPath Solutions. Professionally, he's been focused (and succeeded) on providing great customer service since day one of his career. He also runs a Twitterchat, #CustServ, which focuses on that exact topic. 

As an aside (listen to find out why) if you tweet at Al, make sure you add the underscore! 

Hear his story on this week's episode. 

This Week on Why I Social, Al and I discuss:

  • Why he believes in "servant leadership" 
  • The impact serving in the military had on his career
  • Why he made the decision to go back to school

And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Jan 16, 2017

On this week's episode, Amir has a sexy new computer screen. Also, our hosts discover that Alexa may be revealing more than people want or need to know! 

This week's Five Favorites: 

1. Why Car Makers Want To Keep Apple and Google at Arm's Length (The Verge) 

2. Everything You Need To Know About The Nintendo Switch (Digital Trends)

3. Google Maps Now Lets You Take Uber Without Leaving The App (The Verge) 

4. Android Wear 2.0 Is Arriving Next Month (The Next Web)

5. HOT TOPIC: Facebook Hopes To Run Ads In Middle of Videos (Engadget) 

Honorable Mention(s):

DISHonorable Mention(s):

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show. 

 

Jan 10, 2017

Jessica Fisher (@miniktty) is co-founder of Gameosity and a freelancer writer for Geek and Sundry. She's based in New York City and participates in a plethora of activities around the city such as karate and game meet-ups. 

Hear her story on this week's episode. 

This Week on Why I Social, Jess and I discuss:

  • How Jessica and her husband founded Gameosity
  • What it's like being a freelancer
  • What role karate plays in her life

And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Jan 9, 2017

On this week's episode, Amir and Chris are overloaded with news from CES 2017. Also, Chris lacks the ability to say "economist".  

This week's Five Favorites: 

1. Amazon's Alexa is Everywhere at CES (The Verge)

2. Meet The Jetsons: Smart homes estimated to be 3.5 billion annual market, say Chief CES economist (GeekWire) 

3. Russia demands the removal of LinkedIn from Google Play and Apple's App Store (Newowin) 

4. Vine To Officially Shut Down on January 17th (9to5Mac) 

5. HOT TOPIC: All things CES 2017 (multiple links) 

Honorable Mention(s):

DISHonorable Mention(s):

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show. 

 

Jan 5, 2017

Welcome to the fifth episode of Why I Social Sessions - where we bring you short discussions focused on one singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today.

Today, on Why I Social Sessions, Why I Social alum Lucy Rendler-Kaplan returns to discuss what the possibility of an edit button means for Twitter. Is it a good thing? A bad thing? We discuss - on episode 5 of Why I Social Sessions. 

On Episode 5 

1. What are the pros of an edit button?

2. What are the cons of an edit button? 

3. Do we think it an edit button will actually happen? 

4. What other changes would we like to see to Twitter in 2017? 

Following the conversation:

I'd encourage you to use the hashtag #WISSessions to share your thoughts on Twitter and Facebook. 

This Week's Question(s): 

  • Pro or con? Where do you stand on Twitter adding an edit button? 

Music for Why I Social Sessions is "Voice Over Under" by Kevin McCleod 

"Voice Over Under"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Jan 3, 2017

Andre Archimbaud is an Internet Marketing Consultant at Reach Local as well as the host of the NYStandard podcast. He's an avid music fan with a background in professional baseball. His professional background includes National Public Radio, Yahoo and CBS Radio. 

Hear his story on this week's episode. 

This Week on Why I Social, Andre and I discuss:

  • Working with statistics and scouts for MLB
  • Why sometimes listening to music isn't enough

And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Jan 2, 2017

On this week's episode, Amir and Chris are excited to kick off a new season of Five Favorites! 

This week's Five Favorites: 

1. Tesla Autopilot's New Radar Technology Predicts An Accident On Dashcam (Electrek) 

2. Twitter's Jack Dorsey is "thinking a lot" about an edit-tweet button (Recode)

3. Facebook acquires eye tracking company The Eye Tribe (VentureBeat) 

4. Snapchat has doubled its acquisitions in 2016 as it builds towards IPO (Venturebeat) 

5. HOT TOPIC: 44% of Devices Activated during Christmas Week Were From Apple (VentureBeat) 

Honorable Mention(s):

DISHonorable Mention(s):

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show. 

 

Dec 27, 2016

Nicole Virant is a Corporate Trainer and Adjunct Instructor at Northeast Wisconsin Technical College (aka NWTC). In addition, she also serves as a member of the Greater Green Bay Chamber as a marketing and public relations committee member. She's an experienced presenter who's Twitter profile will also inform you that she loves family, dogs and board games. 

Hear her story on this week's episode. 

This Week on Why I Social, Nicole and I discuss:

  • How she ended up in a corporate training role
  • The role (and importance) of family in her life

And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution  to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Dec 26, 2016

On this week's episode, Chris does an awful Morgan Freeman impression. I mean, really, it's bad. Also, both hosts reflect on the year that was and look forward to 2017. 

This week's Five Favorites: 

1. Introducing Facebook Live Audio (Facebook Media)

2. What Each State Googled In 2016 (CBS News) 

3. Nielsen and Foursquare Partner To Tie Digital Ads To In-Store Visits (Wall Street Journal) 

4. Amazon Echo Sells Out Except In-Stores (Wall Street Journal) 

5. Hot Topic: Super Mario Run gets 5 million downloads in first 24 hours (CNet)

Honorable Mention(s):

DISHonorable Mention(s):

Don't forget to send Amir and Chris YOUR favorite stories of the week using #FiveFavorites! You can also submit your stories at bit.ly/fivefavorites. 

 

Dec 20, 2016

Jeremy Goldman is founder and CEO of the Firebrand Group in New York City. His digital branding and marketing consultancy is devoted to Fortune 500-level brands and high-growth start-ups including L'Oreal, Movado and many others. 

Hear his story on this week's episode. 

This Week on Why I Social, Jeremy and I discuss:

  • Why he loves New York City
  • What he took away from writing a book
  • What was his "aha" moment before founding his company

And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Dec 19, 2016

On this week's episode, Amir and Chris admit neither one has had the chance to see Rogue One yet. Also, Amir finds himself this much closer to one day buying a 360 camera. 

Note: There's a slight audio issue on one mic with this week's episode which could not be completely fixed in editing. Thank you for understanding as we will be sure to correct this for next week's 2016 post-holiday episode. 

This week's Five Favorites: 

1. Apple's New TV App Goes Live (TechCrunch) 

2. Meet Amazon Prime Air (YouTube/Amazon) 

3. One Billion Affected by Yahoo Hack (BBC) 

4. You Can Now Broadcast Live from the Twitter App (The Verge)

5. Hot Topic: Apple, Facebook, Google and Uber say they won't help Trump build a registry of Muslim-Americans (Recode) 
 
Honorable Mention(s):

DISHonorable Mention(s):

Bonus:

Don't forget to send Amir and Chris YOUR favorite stories of the week using #FiveFavorites! You can also submit your stories at bit.ly/fivefavorites

 

Dec 15, 2016

Welcome to the fourth episode of Why I Social Sessions - where we bring you short discussions focused on one singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today.

Today, on Why I Social Sessions, Why I Social alum Ross Brand (of Livestream Universe) joins the podcast to discuss the rise of major changes across social media platforms in terms of live-streaming features. 

On Episode 4 

1. Is Facebook THE place to be for live-streaming?

2. What role do third-party tools play in the future of live-streaming?

3. How is Instagram's live streaming product different?

4. Where do opportunities exist for Twitter and Periscope? 

Following the conversation:

I'd encourage you to use the hashtag #WISSessions to share your thoughts on Twitter and Facebook. 

This Week's Question(s): 

  • What live-streaming platform do you see yourself focusing on in 2017?  

Music for Why I Social Sessions is "Voice Over Under" by Kevin McCleod 

"Voice Over Under"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Dec 13, 2016

Brad Parler is Digital Communications Administrator at Blinds.com. Brad resides in the Houston area and came highly recommended by Five Favorites co-host, Amir Zonozi.

In his own words - Brad lives with one foot firmly planted in the world of video production the other foot planted in the world of Internet Technology.live with one foot firmly planted in the world of video production the other foot planted in the world of Internet Technology.

Hear his story on this week's episode. 

This Week on Why I Social, Brad and I discuss:

  • Why has video been so important to his career 
  • How does he utilize video display boards in his work? 

And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloudGoogle and Otto Radio. 
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution  to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Dec 12, 2016

On this week's episode, Google is shrinking the size of their apps. Also, Amir finally gets his hands on a pair of Snap Spectacles. 

This week's Five Favorites: 

1. Slack and Google Announce Partnership (TechCrunch) 

2. Google Play Background App Updates Are Now 65% Smaller (VentureBeat) 

3. Instagram Is Changing Comments In A Big Way (Mashable) 

4. Pandora Spotify Competitor is Launching Next Year (TechCrunch) 

5. Hot Topic: Amazon Just Launched A Cashier-Free Convenience Store (Venture Beat) 
 
Honorable Mention(s):

DISHonorable Mention(s):

DISHonorable Mention(s):

Don't forget to send Amir and Chris YOUR favorite stories of the week using #FiveFavorites! You can also submit your stories at bit.ly/fivefavorites

 

Dec 6, 2016

Karla Porter is Director of Program Development and Marketing at The Arc of Luzerne County. She's also Principal of Karla Porter Human Capital and New Media. Her career has taken her across the globe - including 10 years in which she lived in Mexico.

Hear her story on this week's episode. 

This Week on Why I Social, Karla and I discuss:

  • The importance of the military in her career
  • What opportunities being bilingual has opened for her
  • How she became involved in NEPA BlogCon (w/ alum Mandy Pennington)

And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloud and Google
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution  to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Dec 5, 2016

On this week's episode, Amir makes Chris talk about Apple. Also, the episode is (a lot) longer than the view of an average Snapchat ad.  

This week's Five Favorites: 

1. Spotify Crunches User Data In Fun Ways for New Global Campaign (AdWeek) 

2. AT&T Just Unveiled Its Answer To The Cord-Cutting Wars (Washington Post) 

3. Snapchat Video Ads Average Less Than 3 Seconds A View (Advertising Age) 

4. The NFL Will (Reportedly) Relax Their Social Media Rules (TechCrunch) 

5 (HOT TOPIC) STORY: Netflix (Finally) Adds The Ability To Download Content (Gadgets 360)
 
Honorable Mention(s):

DISHonorable Mention(s):

Don't forget to send Amir and Chris YOUR favorite stories of the week using #FiveFavorites! You can also submit your stories at bit.ly/fivefavorites

 

Nov 29, 2016

The journey to 100 is complete. So begins the road to 200...and it begins with one of the hardest working people I've ever met in the field. 

Amelia Tran is Senior Digital Strategist at Firebrand Group, an award-winning futureproofing firm focused on building powerful brands through innovative digital marketing. She's also a board member and events manager for an amazing group of social media minds in NYC called Mosaic. 

Hear her story on this week's episode. 

This Week on Why I Social, Amelia and I discuss:

  • Why working at Starbucks played an important role in her career
  • What it's like to make a complete career shift (and how she managed)
  • What the future holds for her...

And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloud and Google
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-times streaming analytics. Our platform provides you with an end-to-end solution  to ignite your content, your marketing, and your business from start to finish.

Learn more about Zoomph at http://bit.ly/WhySocialAnalytics

 

Nov 28, 2016

On this week's episode, Amir makes dolphin sounds (no, really, he does). Also, Chris admits that Amir influenced him into buying a Google Home. 

This week's Five Favorites: 

1. Apple Grounds Its Airport Router Division for Good (Cult of Mac)

2. Facebook's Social Good Forum: Introducing Donations In Live (Facebook Newsroom) 

3. NBC Universal Doubles Stake In Buzzfeed (Reuters) 

4. Apple Users Are Being Spammed With Cal Invites. Here's What To Do If You Get One (Inc) 

5 (HOT TOPIC) STORY: New Ways To Share In The Moment on Instagram (Instagram Blog) 

Honorable Mention(s):

DISHonorable Mention(s):

Don't forget to send Amir and Chris YOUR favorite stories of the week using #FiveFavorites! You can also submit your stories at bit.ly/fivefavorites

 

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