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Why I Social

Why I Social brings brings you candid conversations with folks who truly get social media - from average joe to CEO. Each podcast invites you to get to know social media professionals beyond their social media handle. Go beyond the handle with Why I Social.
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Now displaying: May, 2016
May 31, 2016

Jessica Malnik (@JessicaMalnik) is a community manager, content strategist and blogger based in Austin, Texas. She recently spoke as part of the lightning round sessions at the 2016 edition of CMX Summit East. 

Jessica, like many recent guests, has a background/interest in journalism which has played a crucial role in her career success. She is a graduate of the University of Missouri-Columbia with a Bachelor's in Online Media. 

This Week on Why I Social, Jessica and I discuss:

  • Her preparation process for speaking engagements
  • Why traveling and studying abroad has been essential to her career
  • The difference between social media management and community

Share with your thoughts on thisweek'sepisodewith #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloud and Google
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

 

May 24, 2016

 

Martin Lieberman (@MartinLieberman) is a content marketer and social media manager for IBM. His career began as an intern at Ad Age in NYC and blossomed in Boston as he took on a multitude of roles at companies like Staples and Constant Contact. 

Aside from his professional life, Martin is a sports-fan (I forgave him for cheering the Red Sox) and an avid-movie goer. While he was on a long-list of persons I looked forward to having on the podcast, it's worth noting that recent alum, Glenda Vaquerano made the personal recommendation herself to include Martin on the show. 

This Week on Why I Social, Martin and I discuss:

  • His "very early" career in journalism
  • Discovering sports in Boston
  • The unplanned journey that turned into a successful career

Share with your thoughts on thisweek'sepisodewith #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloud and Google
Follow at @WhyISocial.

Do you have someone you'd like to see on the show? Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

 

May 17, 2016

Stephen Hoops (@StephenHoops) is a SEO and Content Marketing Specialist and a graduate of West Virginia University. My introduction to Stephen came through mutual friends and a few Why I Social Ambassadors. 

On a personal note, I always enjoy the opportunity to talk to guests who possess the energy and spirit of someone like Stephen. He truly was a joy to connect with and learn more about how he went from college DJ to marketing specialist! 

Note: Though it was not discussed on the podcast, Stephen also recently launched a comedy podcast of his own, titled "Down To Clown"

This Week on Why I Social, Stephen and I discuss:

  • Moving to (from New York) and living in West Virginia
  • How he discovered social media
  • The impact of Megaman on his life

Share with your thoughts on thisweek'sepisodewith #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloud and Google
Follow at @WhyISocial.

The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

 

May 12, 2016

Welcome to the second episode of Why I Social Sessions - where we bring you short discussions focused on one-singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today.

Today, on Why I Social Sessions, linguist and SXSW speaker Gretchen McCulloch (@GretchenAMcC) and I discuss the value of emoji's as a communication tool in today's social space. 

On Episode 2 

1. Who is using emoji language (and why?) 

2. What role does emoji language play in online conversation? 

Following the conversation:

I'd encourage you to use the hashtag #WISSessions to share your thoughts on Twitter and Facebook. 

This Week's Question(s): 

  • Do you think Instagram took too many direct features of Snapchat? 

Music for Why I Social Sessions is "Voice Over Under" by Kevin McCleod 

"Voice Over Under"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

May 10, 2016

 

Glenda Vaquerano-Briones (@GlendaVee) is Public Relations and Social Media Manager at Sexy Hair Concepts. Her PR background (including college) has lead her to a career as an experienced public relations and social media professional whom is also one of the funniest people I've had the pleasure of meeting on Twitter. 

Glenda, whom I first met thanks to my #JVMChat co-host Jason Viglione's wife, also understand the importance of customer service. She's excelled in the social media management and fashion industries and is a true pleasure to chat with on this week's episode. 

This Week on Why I Social, Glenda and I discuss:

  • How Glenda found herself at Sexy Hair
  • Just how crazy IS fashion week? 
  • The challenges of social media and the beauty industry

Share with your thoughts on thisweek'sepisodewith #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloud and Google
Follow at @WhyISocial.


The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

 

May 3, 2016

Carmen Collins (@CShirkeyCollins) leads social media forCisco's talent brand. She has previously worked for Mozilla andAOL. Her background and time at AOL corresponds with perhaps themost popular days of AOL in the late 90's and early2000's. 

Collins comes to Why I Social through the recommendation of alumCasie Shimansky who has since taken a job at Cisco! 

This Week on Why I Social,Carmen andI discuss:

  • Being a member of the first name club on AOL
  • How she found herself at Cisco
  • The value of social media and recruitment 

Share with your thoughts on thisweek'sepisodewith #WhyISocial
Subscribe on iTunesStitcher RadioSoundcloud and Google
Follow at @WhyISocial.


The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing withreal-timestreaminganalytics. Our platform provides you with anend-to-endsolution toignite your content, your marketing and yourbusinessfrom start tofinish.

Exclusive to Why I Social, receive 20% off all annualplanswiththe promo code WhyISocial20. Want to learn more aboutZoomph?Checkout their analytics page: http://bit.ly/WhySocialAnalytics

 

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