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Why I Social

Why I Social brings brings you candid conversations with folks who truly get social media - from average joe to CEO. Each podcast invites you to get to know social media professionals beyond their social media handle. Go beyond the handle with Why I Social.
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May 8, 2018

Rob Zaleski is a Digital Content Marketer at ShippingEasy in Austin. In addition, he's the host of a new podcast, Keep Marketing Weird. Previous experiences also include time as Marketing Manager for Marketing Profs and Content Marketing Associate for Main Street Hub. 

[The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org.]

Hear his story on this week's episode. And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Ryan on Twitter 
Connect With Ryan on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Apr 17, 2018

Ryan Farrell is a Digital Marketing Specialist at Purdue University. He has been working in marketing since 2012 and holds a Bachelor of Arts in Public Relations from University of Wisconsin-Stevens Point. He is the also proud father of three children. 

[The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org.]

Hear his story on this week's episode. And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Ryan on Twitter 
Connect with Ryan on Instagram
Connect With Ryan on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Apr 3, 2018

Tess Kaytmaz currently works at Cross Fit Virtuosity in Brooklyn and is one of the most passionate people I've had the pleasure of meeting through social media (and previous guests, members of #SMUN). She has a background in social media - which she most recently has used to take on the challenge of mental health awareness. She is also a photographer and you'll find her active on Instagram at username tess_michael. 

[The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org.]

Hear her story on this week's episode. And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Tess on Twitter 
Connect with Tess on Instagram
Connect With Tess on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Mar 20, 2018

Casie Shimansky is an award-winning social media strategist for Cisco's talent brand team. She is a previous guest on the show and the first to return as an alum for a regular episode of the podcast. It's also possible you follow her dog on Instagram. 

[The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org.]

Hear her story on this week's episode. And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Katie on Twitter 
Connect With Katie on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Mar 6, 2018

Katie Santo is Web Training and Content Support Specialist at New York University. She has previously worked at Apple as an in-store guest/trainer expert. She joins the show with an engaging Twitter presence that is both educational and embraces pop culture. 

[The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org.]

Hear her story on this week's episode. And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Katie on Twitter 
Connect With Katie on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Feb 28, 2018

Welcome to the eighth episode of Why I Social Sessions - where we bring you short discussions focused on one singular topic. This is not your standard Why I Social episode where we learn about a guest - but instead - we focus on important topics impacting the social media space today.

Today, on Why I Social Sessions, Chris discusses the addition of a bookmark feature to Twitter. 

On Episode 8 

1. What is this feature and how do I use it?

2. What impact could this have on Twitter?

Following the conversation:

I'd encourage you to use the hashtag #WISSessions to share your thoughts on Twitter and Facebook. 

This Week's Question(s): 

  • Will you be using this feature? 

Music for Why I Social Sessions is "Voice Over Under" by Kevin McCleod 

"Voice Over Under"
Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0
http://creativecommons.org/licenses/by/3.0/

Feb 20, 2018

Willis Williams is Digital Strategist for Dealer Authority. Originally from the Bronx, Williams currently lives in upstate New York and is active in the community volunteering at the Woodstock Film Festival. He is also an ambassador for Hootsuite. 

[The Why I Social Podcast is sponsored by the National Institute for Social Media (NISM). You can learn more about their programs at nismonline.org.]

Hear his story on this week's episode. And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Willis on Twitter 
Connect With Willis on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Feb 6, 2018

Justin Gatewood (@lightjump) is Web, SharePoint and Cloud Systems Administrator at Victor Valley College. He served as a member of the United States Navy from 1990 through 1995 as a Cryptologic Technician receiving the rank of Petty Officer Second Class. 

He is the recipient of multiple awards professionally including the 2016 MetaHero Award for "Best In Business Process" - as well as multiple "Best of Track" awards at higher education conferences. 

Hear her story on this week's episode. And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Justin on Twitter 
Connect With Justin on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

The Why I Social Podcast is sponsored by the National Institute for Social Media. You can learn more about their programs at nismonline.org

 

Feb 6, 2018

Before releasing the next episode of Why I Social - episode 152 - host Chris Barrows has a special announcement to make regarding the new sponsor of the podcast. 

As the podcast has shifted focus - with a mission to really showcase people who not only social - but have stories that can impact and educate listeners - "education" has become a key term for the podcast. 

With this in mind - Why I Social is proud to introduce it's new sponsor - the National Institute for Social Media. 

Jan 23, 2018

Jessica Matthews is the Digital Media Director for the First Lady of New York City. Her previous experience includes the New York Times and New York University. She also interned at Google before beginning her full-time career as a social media and digital marketing professional. 

 

Hear her story on this week's episode. And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher RadioGoogle or Spotify.
Follow at @WhyISocial.
Connect with Jessica on Twitter 
Connect With Jessica on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Interested in being a part of the Why I Social family? Why I Social is now accepting monthly episode sponsorship opportunities - inquire at @WhyISocial@gmail.com for additional information. 

 

Jan 15, 2018

On this week's episode, our hosts discover Ikea's new line of products - pregnancy tests. Also, GoPro is more like "oh no". 

This week's Five Favorites: 

1. Kodak announces its own cryptocurrency and watches stock price skyrocket [Verge - story by Shannon Liao]

2. Viacom snaps up influencer platform Whosay as it looks to bulk up branded content offering [The Drum - story by Rebecca Stewart]

3. Ikea Releases Ad That Doubles As A Pregnancy Test and Reveals Crib Discount [Independent - Story by Chelsea Ritschel]

4. GoPro cuts 200-300 jobs, largely impacting its drone division [Techcrunch - story by Matt Burns & Brian Heater]

5. Hot Topic: Hot Topic: News Feed FYI: Bringing People Together [Facebook Blog - Post by Adam Mosseri]

Honorable Mention

DISHonorable Mention 

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).

Jan 9, 2018

Dr. Josie Ahlquist is a digital leadership educator (josieahlquist.com), teacher and speaker. She has been in education since 2003 including 12 years working at the university level. She currently serves as Research Associate and Instructor at Florida State University and has been named the "Top 50 Must-Read Higher Education Technology blog" by Ed Tech Magazine three times since 2013. 

Hear her story on this week's episode. And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher Radio, or Google 
Follow at @WhyISocial.
Connect with Josie on Twitter 
Connect With Josie on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Interested in being a part of the Why I Social family? Why I Social is now accepting monthly episode sponsorship opportunities - inquire at @WhyISocial@gmail.com for additional information. 

 

Jan 8, 2018

On this week's episode, (spoiler) we somehow end up discussing our favorite fruits. Also, "Bright" really wasn't that bad and is "a lot better than Suicide Squad." 

This week's Five Favorites: 

1. Iran blocks encrypted messaging apps amid nationwide protests [Verge - story by Russell Brandom]

2. Exclusive: Spotify files for its IPO [Axios - story by Dan Primack

3. Netflix’s ‘Bright’ reached 11M viewers in its first three days, according to Nielsen [Techcrunch - story by Anthony Ha]  

4. Facebook Just Created More Ad Inventory - Through Instagram [AdAge - story by George Slefo

5. (Hot Topic) Logan Paul

Honorable Mention

DISHonorable Mention 

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).

Jan 1, 2018

On this week's episode, Amir and Chris look back at 2017 and poorly attempt to predict the future. We assume it's poorly because we haven't seen the future yet - so they could in-fact be prophets. Also, that dude who scheduled six dates in one night returns to the show - find out why! 

Note: This episode was recorded on Thursday, December 28th

This week's Five Favorites: 

1. Apple Is Developing an EKG Heart Monitor for Its Smartwatch [Bloomberg - story by Alex Webb]

2. Twitter's Adding More Notification Types to Boost Awareness and Engagement [Social Media Today - story by Andrew Hutchinson

3. Library of Congress Reins in Twitter Archives Project [Washington Times - story by Andrew Blake]

4. 10 Ways Tech Will Shape Your Life (for better or worse) [Washington Post - story by Geoffrey A. Fowler

5. (Hot Topic) Amir and Chris' Top Social, Marketing and Technology Stories and Trends

Honorable Mention(s)

DISHonorable Mention of the Year

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).

Dec 27, 2017

On this week's episode, host Chris Barrows (@CBarrows) goes off-the-cuff to take a look back at 2017, shares some of his favorite episodes (5, of course) and looks forward to 2018. 

Favorite Episodes include (in no particular order):

New episodes with great guests doing awesome things on social return in January!

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Interested in being a part of the Why I Social family? Why I Social is now accepting monthly - inquire at @WhyISocial@gmail.com for additional information. 

 

Dec 26, 2017

On this week's episode, it's basically a holiday episode. Only, no holiday music - because of music rights and stuff. Or time. You decide the reason. Also, the truth is out there. 

Note: This episode was recorded on Thursday, December 21st. 

This week's Five Favorites: 

1. HQ Trivia’s founders are facing fundraising roadblocks after investors learned of alleged bad behavior [Recode - story by Kurt Wagner]

2. Forrester: YouTube is most popular social site for 12- to 17-year-olds [Social Media Today - story by David Kirkpatrick] 

3. Apple confirms iPhones with older batteries will take hits in performance [The Verge - story by Tom Warren and Nick Statt]

4. Magic Leap finally unveils augmented reality goggles, says it’s shipping next year [The Verge - story by Adi Robertson

5. (Hot Topic) Eric Schmidt to become technical advisor to Alphabet [ABC Blog] 

Honorable Mention(s)

DISHonorable Mention(s)

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).

Dec 18, 2017

On this week's episode, Amazon and Google have less beef. It's kind of like a sequel in the way The Last Jedi is a sequel to The Force Awakens. Also, we don't spoil The Last Jedi - in case that was some sort of a concern of yours. 

This week's Five Favorites: 

1.  Apple's iMac Pro arrives December 14, starting at $4,999 [TechCrunch - story by Brian Heater]

2. Storify Is Shutting Down [The Verge - story by Shannon Liao]

3. Feds reportedly spent 22 million on Mysterious UFO Program [CNET - story by Steven Musil]

4. Amazon to start selling Apple TV and Google Chromecast [CNET - story by Ben Fox Rubin

5. (Hot Topic) Here are the films and TV shows Disney would get from Fox [Polygon - story by Samit Sarkar

Honorable Mention(s)

DISHonorable Mention(s)

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).

Dec 12, 2017

Chad Jennings is a beat writer and columnist for the Boston Herald. He previously has written for the Journal News (NY) and the Scranton Times-Tribune (Scranton). He currently covers the Boston Red Sox for the Herald and social plays a large role in that coverage. 

Hear his story on this week's episode. And of course, Why Does He Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher Radio, or Google 
Follow at @WhyISocial.
Connect with Chad on Twitter 
Connect With Chad on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Interested in being a part of the Why I Social family? Why I Social is now accepting monthly - inquire at @WhyISocial@gmail.com for additional information. 

 

Dec 11, 2017

On this week's episode, Amazon and Google have some beef. Also, it's pretty clear beef if on Zonozi's mind. 

This week's Five Favorites: 

1. Apple's App of the Year Makes Sense If You've Been Paying Attention to the News [Slate]

2. Early Data Shows Tweets Are A Hit With Users [Buzzfeed] 

3. Google is pulling YouTube off the FireTV and Echo Show as feud with Amazon grows [The Verge]

4. Hilton rolling out mobile-controlled hotel rooms in 2018 [ZDNet]

5. (Hot Topic) Sprout Social Acquires Simply Measured 

Honorable Mention(s)

DISHonorable Mention(s)

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).  Special thanks to listener Chris Bryant for sharing this week. 

Dec 4, 2017

On this week's episode, Amir and Chris break down what's up with this whole "Bitcoin" thing. Also, it's supersized. An extra 10 minutes just because we like you - or we had a lot to say - you decide. 

This week's Five Favorites: 

1. Apple's had a shockingly bad week of software problems [The Verge]

2. YouTube is launching its own take on Stories with a new video format called ‘Reels’ [TechCrunch]

3. Denver to Boulder in eight minutes? Colorado will get first test track for a Hyperloop-inspired transportation system [Denver Post]

4. How Snapchat is separating social from media [Axios]

5. (Hot Topic) All You Need to Know About Bitcoin's Rise, From $0.01 to $11,000 [Bloomberg]

Honorable Mention(s)

DISHonorable Mention(s)

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).  Special thanks to listener Chris Bryant for sharing this week. 

Dec 2, 2017

This week's episode is a bit of a callback - as alumni from previous episodes returned to give thanks - and props - to those in the space who have inspired them. 

Note: My sincere apologies for the delay on this week's episode. In light of being sick, I didn't realize it never went out as scheduled. My gratitude for understanding. 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher Radio, or Google 
Follow at @WhyISocial.

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Interested in being a part of the Why I Social family? inquire at @WhyISocial@gmail.com for additional information. 

Nov 27, 2017

On this week's episode, Amir and Chris confess their Black Friday purchases. Also, our hosts debate the intention behind a recent McDonald's tweet. 

Where do you stand? Also, what did you buy on Black Friday this year? Let us know using #FiveFavorites on Twitter. 

This week's Five Favorites: 

1. Twitter testing a feature that shows how many are ‘talking about’ tweets [TechCrunch]

2. Facebook Confirms Testing of Snapchat Style Streaks Feature [CNet]

3. 'Guardians of the Galaxy Vol. 2' Gets 4K Mention on iTunes, Suggesting Disney's 4K Holdout May Be Ending [MacRumors]

4. People driving while playing Pokémon Go caused millions in damages in 148 days [The Verge]

5. (Hot Topic) Black Friday racks up $5.03B in online sales, $2B on mobile alone [TechCrunch]

Honorable Mention(s)

DISHonorable Mention(s)

  • See Five Favorites Tweet of the Week - we promise it will make sense. 

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).  Special thanks to listener Chris Bryant for sharing this week. 

Nov 22, 2017

On this week's episode, we got deals. LOTS OF DEALZ. Also, Paris Hilton claims she invented the selfie. We have strong feelings on such a claim. 

This week's Five Favorites: 

1. Twitter’s new premium APIs give developers access to more tweets, higher rate limits [VentureBeat]

2. Twitter Confirms it’s Testing a tweetstorm feature [TechCrunch]

3. Black Friday 2017 Tech Deals [The Verge]

4. Microsoft Rolls Out LinkedIn Integrations in Outlook [TechCrunch]

5. (Hot Topic) Tesla News Galore

Honorable Mention(s)

DISHonorable Mention(s)

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature).  Special thanks to listener Chris Bryant for sharing this week. 

Nov 14, 2017

Dr. Liz Gross is the Founding Director of Campus Sonar. As far as social listening goes, she is one of the most respected persons in the social media industry and higher education. She also serves as an instructor for Karine Joly's Higher Ed Experts.  

Hear her story on this week's episode. And of course, Why Does She Social?! 

Share your thoughts on this week's episode with #WhyISocial
Subscribe on iTunesStitcher Radio, or Google 
Follow at @WhyISocial.
Connect with Liz on Twitter 
Connect With Liz on LinkedIn

If you know someone who deserves their story told, let me know! Tweet me at @CBarrows or @WhyISocial using #WhyISocialGuest 

Interested in being a part of the Why I Social family? Why I Social is now accepting monthly - inquire at @WhyISocial@gmail.com for additional information. 

 

Nov 13, 2017

On this week's episode, Amir admits he's never watched, Harry Potter.  Also, Sean Parker is at it (again). 

This week's Five Favorites: 

1. Sean Parker unloads on Facebook: “God only knows what it's doing to our children's brains” [Axios]

2. The Magic of Harry Potter is Coming to a Neighborhood Near You   [NianticLabs]

3. Snap CEO Evan Spiegel is redesigning Snapchat because it’s too hard to use [Recode]

4. Disney Lays Down the Law for Theaters on “Star Wars - The Last Jedi” [WSJ]

5. (Hot Topic) China’s Toutiao is buying Musical.ly in a deal worth $800M-$1B [TechCrunch]

Honorable Mention(s)

DISHonorable Mention(s)

Five Favorites' Tweet(s) of The Week 

Use the hashtag #FiveFavorites to share YOUR favorite stories each and every week - and YOU may be included on the show (including our new tweet of the week feature). 

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