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Why I Social

Why I Social brings brings you candid conversations with folks who truly get social media - from average joe to CEO. Each podcast invites you to get to know social media professionals beyond their social media handle. Go beyond the handle with Why I Social.
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Now displaying: March, 2016
Mar 29, 2016

Noelle Seybert (@NoelleSeybert) is Social Media Manager at Pepperdine University (@Pepperdine). She has been working in higher education for more than four years and has been in the marketing industry since 2009. Seybert is also in the process of completing her Doctorate in Business Administration (with an estimated completion in 2018). 

I crossed paths with Seybert at Kurogo's Mobile Conference (hosted at CSUN). She was (as far as I know) the only other person there who's full-time work consisted of both mobile and social media. She caught my attention as she actively shared her feedback and notes on the #Kurogo2016 hashtag that conference was using.

And thus, the Kurogo Mobile Conference 2016 edition of Why I Social was born!

This Week on Why I Social, Noelle and I discuss:

  • Whether or not we can define a generation over a 20+ year gap
  • The influence her father has had on her life
  • How she began working with both social media and mobile

Share with your thoughts on this week's episode with #WhyISocial
Subscribe on iTunes or Stitcher Radio or Soundcloud
Follow at @WhyISocial.


The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Mar 22, 2016

Jermaine Young (@Tigga7d6) is lead designer at A Sublime Creation Design Studio and the co-host of #Spoofchat. It's also worth noting that Jermaine is a father - something I daresay he would say is his most important job. 

Jermaine's work on #Spoofchat includes a unique creative process which he discusses mid-way through the episode. 

Note: #Spoofchat was previously discussed on Episode 49 featuring Adam Dince (iTunes). 

This Week on Why I Social, Jermaine and I discuss:

  • The creative process behind #Spoofchat
  • How he mixes social media and parenthood
  • Why he loves Snapchat

Share with your thoughts on this week's episode with #WhyISocial
Subscribe on iTunes or Stitcher Radio or Soundcloud
Follow at @WhyISocial.


The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Mar 15, 2016

Frankie Greek (@FrankieGreek) is Social Media Manager at Fuse Media and Social Media Coordinator for the Shorty Awards. Her background in television and radio have also helped her establish the skill sets required to succeed in both Snapchat and live-streaming. 

My actual introduction to her came when I learned she would be running the Snapchat account (which she launched, by the way) for the Times Square Ball. This episode is a long-time coming and it was joy to learn about how Frankie went from Penn State Grad to where she is today. 

This week's episode also features questions from Chris Strub and Patrick Jervis-Stone

This Week on Why I Social, Frankie and I discuss:

  • How studying radio and broadcast helped her get where she is now. 
  • Her first impressions of Snapchat
  • Running the Snapchat account for the Times Square Ball

Share with your thoughts on this week's episode with #WhyISocial
Subscribe on iTunes or Stitcher Radio or Soundcloud
Follow at @WhyISocial.


The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Mar 8, 2016

Bree Kelley (@SmartSuiteBree) is a community manager at Casual Fridays (based in San Diego). She works remotely from the other side of the country in Cleveland, Ohio. You may also remember that Casual Friday Founder, Tyler J Anderson, joined the show in the first episode of 2016. 

Bree's "no-quit" attitude was always impressed me and this episode also opens with a fan question from listener Martin Lieberman. 

This Week on Why I Social, Bree and I discuss:

  • How networking (in-person) landed her a job 
  • Loving life in Cleveland
  • Slack and it's value to today's workplace 

Share with your thoughts on this week's episode with #WhyISocial
Subscribe on iTunes or Stitcher Radio or Soundcloud
Follow at @WhyISocial.


The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

Mar 1, 2016

Michelle Pinchev is (@CityByHeart) is the founder of Pinch Social. She's also the executive producer of Social Media Week(i) Toronto, an independent Social Media Week. It's only appropriate that our path's crossed at this year's Social Media Week New York City...

Shortly after meeting Michelle at the opening night event at Social Media Week (NYC), I knew 

NOTE: The original description for this episode described Michelle's role as executive producer of Social Media Week Toronto. The proper term was SMWi Toronto - as it is independent from Social Media Week. 

This Week on Why I Social, Michelle and I discuss:

  • The evolution of influencer marketing in 2016 
  • Her research process for Social Media Week Toronto
  • What she learned at Social Media Week New York City

Share with your thoughts on this week's episode with #WhyISocial
Subscribe on iTunes or Stitcher Radio or Soundcloud
Follow at @WhyISocial.


The Why I Social podcast is brought to you by Zoomph.

Zoomph transforms digital marketing with real-time streaming analytics. Our platform provides you with an end-to-end solution to ignite your content, your marketing and your business from start to finish.

Exclusive to Why I Social, receive 20% off all annual plans with the promo code WhyISocial20. Want to learn more about Zoomph? Check out their analytics page: http://bit.ly/WhySocialAnalytics

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