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Why I Social

Why I Social brings brings you candid conversations with folks who truly get social media - from average joe to CEO. Each podcast invites you to get to know social media professionals beyond their social media handle. Go beyond the handle with Why I Social.
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Now displaying: Page 1
Mar 3, 2025

On this week's episode of Why I Social: Chris Barrows sits down with Tim Sohn, a social media consultant and cancer survivor. Tim shares his inspiring journey from a decade in journalism to becoming an independent consultant. He discusses the creation of "Perspectives on Cancer," a community offering support to cancer patients, survivors, and their families.

Highlights of the discussion include: 

- From Newsrooms to Social Media: Tim's transition from journalism to social media consulting, driven by a need to educate businesses in rural Pennsylvania.

- Consulting Success: Insights into client relationships and defining success in social media strategies.

- Building Community: The story behind "Perspectives on Cancer" and its impact on connecting people through shared experiences.

- LinkedIn's Unexpected Role: How LinkedIn became a platform for personal connections and community building.

Learn why Tim socials on this week's episode! 

Tim's Links: 

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr
Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]

About our sponsor:

The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. 

Learn more about how you can advance your career at https://nismonline.org/

The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. 


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