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Why I Social

Why I Social brings brings you candid conversations with folks who truly get social media - from average joe to CEO. Each podcast invites you to get to know social media professionals beyond their social media handle. Go beyond the handle with Why I Social.
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Why I Social
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Now displaying: April, 2025
Apr 28, 2025

On this week's episode of Why I Social: Chris speaks with R.J. Thompson, Manager of Multimedia and Digital Strategy (Health Sciences) at University of Pittsburgh. He is a dynamic figure in higher education marketing and nonprofit leadership. 

Key Highlights:

- Innovative Social Media Strategy for Nonprofits: RJ shares insights from his work with Bellevue Forward, emphasizing storytelling through social media without a budget. He highlights the power of engaging local communities to amplify their narratives.

- Higher Education and Teaching Philosophy: Discover RJ's belief in every moment as a learning opportunity. He discusses his graphic design background and how creativity fuels problem-solving in education.

- LEGO Certifications and Community Projects: Explore RJ's LEGO certifications and his collaboration with Carnegie Mellon University. Learn how LEGO serves as both a stress reliever and a tool for engaging neurodivergent children.

- Community Involvement and Leadership: RJ reflects on his motivations for community work and how he encourages young professionals to create impactful experiences.

And of course, learn why RJ socials on this week's episode of Why I Social! 

RJ's Links: 

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr
Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]

About our sponsor:

The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. 

Learn more about how you can advance your career at https://nismonline.org/

The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. 

Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.


Apr 14, 2025

On this week's episode of Why I Social: Chris speaks with Michael Katz, Founder and CEO of Flowsend. From an internship in China, learning experiences at Qualtrics to founding Flowsend - Michael has run into the fire to create new opportunities for himself personally and professionally.

Learn why Michael socials on this week's episode! 

Key Highlights:

- - Michael Katz's Career Journey: Michael shares his experiences from an internship in China to his transformative time at Qualtrics.

- AI in Content Creation: Michael discusses AI as a "thought partner," enhancing creativity and helping overcome writer's block

- AI for Social Media Managers: Michael highlights how AI tools can save time and boost efficiency, allowing managers to focus on creativity and authenticity.

Michael's Links: 

  • LinkedIn
  • Learn more about Flowsend 
    • Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.

Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr
Read and Subscribe to the latest Why I Social Newsletter [LinkedIn]

About our sponsor:

The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through industry-recognized certification. NISM provides comprehensive training designed to build confidence, credibility, and credentials while fostering a global community of practice and collaboration among social media professionals. 

Learn more about how you can advance your career at https://nismonline.org/

The Why I Social theme song was created by Benjo Beats and may not be used outside of this podcast. 

Did you know you can get Get 30% off your first 3 months of Flowsend.AI using SOCIALCHRIS referral code. Sign up today.


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