Episode 63 (SMWNNYC Edition) - Michelle Pinchev (@CityByHeart)

Michelle Pinchev is (@CityByHeart) is the founder of Pinch Social. She's also the executive producer of Social Media Week(i) Toronto, an independent Social Media Week. It's only appropriate that our path's crossed at this year's Social Media Week New York City...

Shortly after meeting Michelle at the opening night event at Social Media Week (NYC), I knew 

NOTE: The original description for this episode described Michelle's role as executive producer of Social Media Week Toronto. The proper term was SMWi Toronto - as it is independent from Social Media Week. 

This Week on Why I Social, Michelle and I discuss:

• The evolution of influencer marketing in 2016 
• Her research process for Social Media Week Toronto
• What she learned at Social Media Week New York City

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